• dota__2@lemmy.world
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    2 days ago

    so i sold out of mtg around covid and they started committing to “universe beyond”. but all signs point to their stupid shit being profitable for the time being. and the new UB stuff will now be going through standard will help their new player onboarding a bit.

    • Ashtear@lemm.ee
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      2 days ago

      Lord of the Rings was massively successful, and I’ve been seeing even more buzz for Final Fantasy than there was LotR. Universes Beyond is certainly here to stay.

      • Coelacanth@feddit.nu
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        1 day ago

        I enjoyed the early mythos of M:tG, but I already started losing interest when they went all Marvel with their whole Gatewatch thing.

        Even though individual sets (like LOTR) have been well made and successful, the whole Universes Beyond thing just further dilutes the identity of Magic too much for me. I’m sick of endless exploitation of existing IPs from all over the entertainment business. I understand why they do it from a financial perspective, but it doesn’t appeal to me at all.

        Add to that the endless garbage of Secret Lair drops like goddamn Spider-Man and SpongeBob and I think MTG just isn’t for me anymore.

      • dota__2@lemmy.world
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        2 days ago

        exactly. but you can’t just keep farming UB forever. you need to onboard them into the ecosystem and keep them hooked in. time will tell if these people only cared about their specific media or if enough latch on to mtg the game.