I know this has been a regular topic of discussion lately, as Facebook users are looking for alternatives, but there is a harsh reality I think netizens of the fediverse need to acknowledge that will keep the majority of Facebook users locked in. That is the personal social graph that Facebook has built up for users over the years. No other site on the web has a way to find nearly anyone you have ever known, from high school friends to long lost family members. The reason for this is because of the format of Facebook being “you” on the web. Your profile is your name, your personal info, and it is even linked to your phone number and contacts, making social networking incredibly easy.
The closest that exists for this on the fediverse is Friendica, but it is more of a reddit/twitter hybrid imo, and while you can make your profile page personal, the posts you make will go to the entire fediverse. This lack of privacy and tailoring of your messages to a particular audience is what is going to make Facebook unbeatable for the foreseeable future. People want alternatives, but these alternatives simply do not exist.
I would be very curious to hear about efforts to make sites on the fediverse more personalized and enabling of people to control their audience, because this (along with improving user experience) is the biggest thing I think is keeping people from making the switch.
How is it creepy to see what your friends post? I would also argue that you do have a middle man involved in any communication, even ones that are not on social media. Unless you are visiting them physically in person, you have some phone/internet providers mediating the communication. Social media is just another form of communication provider.
I would argue on the loneliness side of things, that having quit Facebook for a number of years, and then returned to it, I felt infinitely more isolated and lonely when I was off Facebook than when I was on it. Returning to it reconnected me with so many friends I had not talked to in forever, and I quickly realized how valuable social media is for social connection. It’s kind of sad that you view it as performative, because that is not how I view it at all. I now have a healthy social circle that is there for me if I am going through a hard time in my life, help me find a new place to live if I’m moving, etc, and who I can be there in a similar manner. That is real value that is a lot harder to maintain by texting people directly.