News article or big oil ad? As native advertisements mislead readers on climate change, Boston University experts identify interventions
www.eurekalert.org
In the battle against climate disinformation, native advertising is a fierce foe. A study published on March 4, 2025 in npj Climate Action led by Boston University (BU) researchers, in collaboration with Cambridge University colleagues, evaluates two promising tools to fight misleading native advertising campaigns put forth by big oil companies.
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The original was posted on /r/science by /u/mvea on 2025-03-04 11:08:57+00:00.

Original Title: Major news organizations now offer fossil fuel companies the opportunity to pay for articles that mimic regular content called ‘native advertisements’ that can mislead readers on climate change. New study found that disclosure of the ad and inoculation messages mitigate this climate disinformation.