Last week’s surprise departure of Phil Spencer from Microsoft led to the promotion of Asha Sharma, who comes to head Microsoft’s gaming division after two years as president of the company’s CoreAI Product group. Despite that recent history, Sharma says in a new interview that she has “no tolerance for bad AI” in game development.
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Meanwhile the head of another Soulless Tech Corporation Hellbent On Dehumanizing Game Development In Every Sense Of The Word “Dehumanize” Possible reminds us…
CEO Tim Sweeney says requiring developers to disclose their use of AI tools is as relevant as disclosing “what shampoo brand the developer uses,”
Being a personal fan of video games isn’t necessarily required to succeed in running a gaming company.
What the F***, yes it is.
(that’s arstechnica saying that though, not the new xbox boss person)
There are exceptions to this. There are wonderful game designers that personally don’t play video games.
I really doubt this woman is an exception though
The whole reason we’re in this mess with AAA is solely because of suits with no gaming interest whatsoever making all the decisions to please shareholders
Wait wait but what if we made fps games like casinos?
Hiroshi Yamauchi wasn’t much of a gamer, but he made Nintendo a gaming juggernaut.
It was nice knowing Xbox while they lasted…
It absolutely was not.
Ever since the XB1, Microsoft’s gaming division has been everything but games.
True. Its been the Aquisitions Team.
Speaking with Variety, Sharma noted that “AI has long been part of gaming and will continue to be,” before adding that “great stories are created by humans.” The interview comes after Sharma promised in an introductory memo: “We will not chase short-term efficiency or flood our ecosystem with soulless AI slop. Games are and always will be art, crafted by humans, and created with the most innovative technology provided by us.”
Shocking take from a microsoft employee making a public statement. I had thought their leadership were all aboard the moron express to slopville.
Behind closed doors and away from the press they are going to be all in on the AI slop.
This whole article is gold mine of very, very terrible quotes
I’ve always held the opinion that Microsoft has no place in gaming.
Like, at all. It just isn’t their lane.
They did a pretty good job in that lane during the xbox/360 era.
Except for the whole 100% console failure rate and hiding and lying about it to everyone TO THIS VERY DAY.
And introducing and standardizing subscription online services in an otherwise previously free and good-will culture.
And predatory, hostile payment behaviors and many other awful dark patterns.
Microsoft joining gaming might be the singular worst thing to ever happen to gaming.
To this day, they’re destroying everything they touch, and in case you forgot, the AI boom that Microsoft is funding and pushing is the reason nobody can get hardware and is actively making other platforms worse and holding back steam hardware.
Games for Windows live.
Also, anything remotely good they’ve “done” has also been an acquisition and has ultimately rotted under them.






