I’ve watched/played/read things I wouldn’t have discovered if there hadn’t been masses of people crying “woke” about them; there was a period where it was a really useful recommendation engine, because they’d be especially pissy if high quality stuff was woke. Unfortunately, that doesn’t work as well anymore, because “woke” is increasingly meaningless
The thing is that this kind of thing works for people who don’t know better. I have spoken to dudes who like the abstract notion of Musk being a gamer, probably because it wasn’t apparent to them that his Path of Exile account was so obviously boosted. Similarly, a script-kiddie can seem like a skilled programmer to people who have little knowledge of programming