

Yes. The way this always works is through useful idiots. There’s a core group that knows it’s bullshit, but they want to use it to pursue some other agenda. They then filter talking points to their media contacts. Those people may or may not believe it, but their paycheck depends on convincing masses of people that it’s true.
The random MAGA guy on a Facebook post? He probably believes it. He’s two degrees removed from the people who don’t. The Enlightened Centrist who tries to mix both sides into a resemblance of an ideology is three degrees removed.
This is also why the only “journalism” outlets that aren’t financially struggling are conservative podcasters and YouTubers.
This sort of thing can’t really be done in capitalism at all. Open Source (as it was advanced by Eric S. Raymond and the Mozilla Project back in the late 90s) was always stuck in a capitalist way of thinking.
In a society where everyone has their basic needs met and people are expected to contribute what they can, writing FOSS can be your contribution.