These days, whenever I think about Google, I recall a line from Madame Bovary. “She wanted to die, but she also wanted to live in Paris,” Flaubert writes, capturing Emma Bovary’s provincial reality and her romanticized dreams of escape. That is Google in a nutshell, isn’t it?
Yeah, that’s the thing about Sear. You can customise it how you want and that’s it. No need to let some corpo be in control of what and how you see your results.