A few things:

• I disagree that LCD is good enough, especially for living room gaming. It is the best and most significant upgrade I’ve ever done, by a long way.
• In terms of Steam Survey, again no arguments from me, oled monitors are rare, I was arguing that TVs are not.
• There isn’t such thing as content that works well with OLED, everything looks significantly better, especially with HDR, which almost everything supports and has done for a significant period of time.
• As someone that has been using an OLED TV for 5+ years, burn-in really isn’t an issue, there’s not a trace of burn-in on either of my TVs, or any of my portable devices with OLEDs. The only time I’ve ever experienced burn-in on an OLED was a Nexus 5, which is so long ago, that it’s almost irrelevant. In the case of the Nexus 5, the only reason it ended up with burn-in is because I enabled the developer option to keep the screen on at all times, resulting in the status bar burning into the screen. All modern OLED displays take burn-in into account and run screen cleaning occasionally, which isn’t noticeable as the screen just appears a black. So unless someone is running a news channel with a static logo 24/7 on the screen, they’re not going to have issues with burn-in. It’s worth noting I have an OLED TV on my desk too (that one was indeed on sale, for ~400 IIRC), and that has static content such as an Apple logo (work laptop 😞), on it for hours each day, with no burn-in.

I’m not sure sub-£550 ($700) with reasonable sizes (42"), really counts at expensive AF anymore (not cheap but not expensive AF). But each to their own.

Monitors no, TVs very much so.