Of course. But on the end it boils down to: company does something I don’t condone, so I don’t give them money.

the fact that even a small political stand that someone dont agree with can turn them against a company or even a person is crazy to me

Why? I try not to buy from companies that employ child or slave labour (Nestlé) or drain the water supply in drought regions (also Nestlé) or companies that support fascists (Müller and apparently Proton) because voting with my wallet is the only choice I have for even a slim chance of making my opinion heard in this capitalist hellscape.